Macy’s Will Close 150 Stores but Expand Bloomingdale’s and Bluemercury

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“We have to focus on having the best stores, not the largest number of stores,” Mr. Spring said on a call with analysts on Tuesday.

The company said it would start notifying workers later that day at stores it planned to close. It plans to shutter roughly 50 stores this fiscal year and the rest by the end of 2026.

As Macy’s reduces its retail footprint, Bloomingdale’s is expected to open 15 locations. Bluemercury, the company’s beauty chain, will add 30 stores, and remodel others. As of November, there were 58 Bloomingdale’s and 158 Bluemercury locations.

“There’s less competition there, but the problem is that it’s not clear that the luxury department store really has a great future,” said David Swartz, a retail analyst at the financial services firm Morningstar. “A lot of luxury labels are doing their own direct selling.”

E-commerce sales at Bloomingdale’s gives the company confidence that adding stores will boost digital sales in surrounding areas. It said about 80 percent of Bloomingdale’s digital sales are in markets where it has physical stores.

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