The European Institute of Business and Economics (ISEEN) has unveiled its MBA in Digital Transformation & Artificial Intelligence, a 100% online program crafted to support professionals in linking digital strategy, data capabilities, and AI-driven management to tangible business outcomes such as growth, operational efficiency, innovation, and enhanced customer experience.
Offered in a flexible executive format, the MBA in Digital Transformation & Artificial Intelligence is designed for leaders and professionals seeking to accelerate digital initiatives within their organizations while preserving the academic rigor and global outlook characteristic of European business education.
A European-level MBA program delivering 60 ECTS and offering 1,500 hours of hands-on, practice-driven learning
The program is structured under the European Credit Transfer and Accumulation System (ECTS) with 60 ECTS credits, equivalent to 1,500 hours of learner workload. This workload is distributed into 600 teaching/contact hours (classes, tutorials, guided learning) and 900 hours of practical and independent work (projects, readings, real-world application, and the final master’s project).
This European standard provides a clear and consistent academic framework while supporting professionals who want an internationally aligned credential.
Designed for professionals leading transformation
The MBA in Digital Transformation & Artificial Intelligence is designed for professionals and graduates from any sector who want to step into management roles and strengthen decision-making in competitive environments. It is also tailored for managers, executives, entrepreneurs, and business owners who aim to lead organizational growth, professionalize management, and optimize results through a practical, executive approach.
It is particularly valuable for sales and marketing directors, product and project managers, transformation and innovation leaders, and client‑facing professionals who need resources to design strategies, implement change, and assess performance using clear business metrics.
A hands-on curriculum: spanning core management principles to AI-enabled implementation
The MBA blends essential business management principles with a specialized path dedicated to transformation and the adoption of AI, integrating critical domains such as:
- Management fundamentals, strategy, leadership, and change
- Corporate finance for decision-making
- Marketing strategy, operations, and business performance
- Data analytics for managers and evidence-based decision-making
- Digital transformation strategy, new business models, and platform thinking
- AI readiness: data strategy, governance, and organizational capabilities
- Applied AI for operations, automation, and productivity improvement
- AI for marketing, sales, and customer experience
- Leading agile organizations and executing transformation programs
The approach centers on practical application, providing participants with versatile frameworks, tools, and decision-making models they can readily put into practice within their teams and organizations.
Final MBA Project: a genuine roadmap for transformation
The program concludes with a Final MBA Project centered on tackling an authentic business issue—whether involving digital transformation, streamlining operations, scaling growth, boosting profitability, or reshaping organizational structures.
Participants craft an executive-level roadmap that outlines goals, resource allocation, scheduling, risk analysis, and performance tracking supported by practical indicators like KPIs and OKRs, ensuring the plan remains feasible and aligned with overarching business priorities.
Scholarships, financial support, and the admissions process
ISEEN offers a Scholarship Program to support continuing education and provides interest-free financing options with payments distributed throughout the program to improve accessibility for professionals.
Admissions are structured for applicants who hold a university education or demonstrable professional expertise, and the assessment procedure involves reviewing their application along with conducting an academic interview.
Overview of the European Institute of Business and Economics (ISEEN)
The European Institute of Business and Economics (ISEEN) is a European business school dedicated to delivering online education for executives, entrepreneurs, and professionals aiming for authentic international reach. Emphasizing practical approaches and drawing on the global expertise of its faculty, ISEEN offers MBA and specialized master’s programs designed to match contemporary business demands across fields like digital transformation, financial management, data analytics, and artificial intelligence.
